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How Disney+ Killed the Disney Vault
The Disney Vault has existed since before VHS (Video Home System), and yes, even though Disney+ killed the Disney Vault marketing strategy, the vault itself is still very much a real place. Disney ending the vault marketing strategy gave Disney+ a massive boost in the “streaming wars” as a reporter from The Verge describes it. By killing the vault program and pulling all of their content from other streaming services, Disney has given Disney+ access to their long backlist titles, even those not included in the rerelease cycles. As Chris Anderson explains in the Wired article, Long Tail “misses” make money too, and since we have moved on from marketing…